Mission
The goal of this brand redesign is to update the feel of the brand to attract new customers while keeping their regular clients.
Background
This project is a redesign for a family owned tapas restaurant in Westchester, NY. The restaurant has been open for over 20 years and boasts of delicious tapas, mojitos and an authentic ambiance.
Outcome:
Color Palette, Email Campaign Designs, Social Media Content Designs, Menu Design & Food Photography
Vision
Sonora Restaurant is about lively Latin & Spanish flavors and boasts their unique atmosphere. The restaurant is a favorite amongst locals and is always staying up to date and bringing new life to their menus with new drinks and dishes.
Customer
The customer is someone who enjoys sharing tapas with others as well as mojitos with fresh lime and mint. The customer is loyal to the restaurant and cherishes the modern Latino dishes that keep them coming back. As much as the customer loves new dishes, they remain loyal to their favorites and would notice if the menu is updated.
Vibe
Energetic, Warm, and Friendly
Marketing Paper Goods
Sonora Restaurant Comment Cards
Take out menu design
Web Design
The Restaurant website needed an update. I created this website using Wix after going through research conducting competitive analysis and domain research.
Email Campaign Designs
Food Photography
